Nexxus Color Assure Sulfate-Free Shampoo for Color-Treated Hair, 13.5 oz (2-Pack)

Nexxus Color Assure Shampoo, specifically designed to enhance the vibrancy of chemically treated locks, employs Nexxus' proprietary PROTEINFUSION blend, sans sulfates. It delicately cleanses while replenishing vital nutrients, boosting color radiance. To achieve optimal results, wet hair should be saturated with the shampoo, massaged into a rich lather, and rinsed thoroughly. Follow with Nexxus Color Assure Conditioner for supreme outcomes.

Drawing upon proteomics research, Nexxus scientists delved into the molecular causes of color fading and discovered that hair coloring is primarily responsible for such decline. Harnessing this insight, they engineered a unique PROTEINFUSION blend, containing Elastin Protein and Quinoa, alongside other nourishing elements, to formulate Color Assure solutions that retain vibrant hues for up to 40 wash cycles.

The Color Assure collection now introduces innovative formulations tailored to color-treated hair care. Ranging from shampoo to conditioner, cleansing conditioner, purple shampoo for blonde and silver tones, and a deep conditioning mask, it presents a comprehensive regimen to preserve color vitality.

As a frontrunner in salon-grade hair products, Nexxus combines scientific rigor with nature's wisdom. Recognizing that hair is predominantly composed of proteins (nearly 90%), we employ advanced science to pinpoint protein requirements for each hair type, resulting in personalized formulas brimming with proteins to rejuvenate dull strands.

This sulfate-free Color Assure shampoo not only cleanses but also safeguards color for extended periods, lasting up to 40 washes. It's particularly beneficial for those with chemically treated hair, being both color-safe and silicone-free, restoring lost nutrients during coloring.

Infused with the PROTEINFUSION blend, this shampoo invigorates colored hair, restoring its luster and intensity. It's specifically formulated for color-treated hair, ensuring vivid brightness with every use.

To maximize the benefits, pair the Color Assure Sulfate Free Shampoo with the accompanying Nexxus Color Assure Long Lasting Vibrancy Conditioner for a harmonious color shampoo and conditioner duo.

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