Nexxus Color Assure Sulfate-Free Shampoo for Treated Hair, 13.5 oz - ProteinFusion

Nexxus Color Assure Shampoo, designed specifically to prolong the vibrancy of chemically treated locks, harnesses the power of Nexxus' proprietary PROTEINFUSION blend. This sulfate-free formula not only gently cleanses but also replenishes essential nutrients to boost color intensity. Apply to damp hair, create a rich lather, and rinse thoroughly for optimal performance. Enhance the effect by following with the Nexxus Color Assure Conditioner.

Through advanced proteomics research, Nexxus scientists delved into the molecular causes of color fading and discovered that hair coloring is primarily responsible for color loss and dullness. Utilizing this insight, they engineered a unique PROTEINFUSION blend incorporating Elastin Protein and Quinoa alongside other nourishing elements. This innovative blend ensures Color Assure products deliver long-lasting vibrancy – lasting up to 40 washes!

The Color Assure collection now introduces tailored formulations for color-protected hair care, encompassing a shampoo, conditioner, cleansing conditioner, purple shampoo catering to blonde and silver tones, and a deep treatment mask. As a frontrunner in salon-grade hair solutions, Nexxus combines scientific rigor with nature's wisdom, recognizing that 90% of hair is composed of proteins. By utilizing cutting-edge techniques, they pinpoint protein requirements for diverse hair types and formulate customized products to rejuvenate each strand.

This sulfate-free, silicone-free Color Assure shampoo safeguards colored hair by replenishing nutrients depleted during the coloring process, ensuring vibrant hues remain. Its Elastin Protein and Quinoa-infused blend revitalizes colored hair, bringing back its luster and radiance.

For optimal color maintenance, pair the Color Assure Sulfate Free Shampoo with the complementary Nexxus Color Assure Long Lasting Vibrancy Conditioner for a complete, vibrant hair care routine.

product information: