Nexxus Blonde Assure Purple Shampoo, 8.5 oz, for Blonde Hair Color & Keratin Protein Treatment

As a trailblazer in premium salon products, Nexxus has evolved its popular Color Assure collection, drawing insights from science and nature, to present innovative, refreshed offerings designed to enhance color vibrancy for extended periods. By delving into proteomics research, Nexxus scientists discovered that hair color loss and dullness primarily occur post-coloration. To combat this, they've formulated a unique PROTEINFUSION blend containing Elastin Protein and Quinoa, alongside other key components, ensuring Color Assure products deliver long-lasting color radiance lasting up to 40 washes.

Beyond a sleek new design, Nexxus is broadening the Color Assure lineup to cater to diverse color-care routines. The expanded range now includes a shampoo, conditioner, cleansing conditioner, a purple shampoo tailored for blonde and silver tones, and a deep treatment masque. Among these, the Nexxus Blonde Assure Purple Shampoo stands out as a premier choice, fortified with Keratin Protein and Violet Pigment. It effectively tones brassiness in blonde or silver hair, ideal for those seeking vibrant hues.

This advanced formula, when used 1-2 times weekly for 1-5 minutes, helps neutralize unwanted yellow tones. Follow up with the Blonde Assure Conditioner for optimal results. The Nexxus Blonde Assure Purple Shampoo is not just a toning solution; it also supports long-term color care and vitality.

For blonde hair enthusiasts, the Nexxus Purple Shampoo offers salon-quality color maintenance, rejuvenating hair without adding weight, and granting suppleness and flexibility. The combination of Keratin Protein and Violet Pigment in the Blonde Assure Shampoo ensures balanced tones, particularly for blonde, silver, or platinum hues.

Crafted by salon professionals and fortified with science, Nexxus' color-safe shampoo is specifically engineered with exclusive protein blends, delivering proven results for colored hair. Designed for bleached, platinum, or silver locks, the Nexxus Blonde Assure Treatment Shampoo can be seamlessly integrated with the Color Assure Conditioner to form a comprehensive color care system.

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