Nexxus Hair Color Assure ProteinFusion Conditioner for Colored Treated Hair, 13.5 oz

As a leader in premium salon offerings, Nexxus has revolutionized its popular Color Assure collection by incorporating insights from science and nature. Introducing new, visually refreshed products, the brand aims to prolong color vibrancy for extended periods. Through rigorous proteomics research, Nexxus scientists discovered that hair color loss and dullness stem from the initial coloring process. To combat this, they've engineered a unique PROTEINFUSION blend, enriched with Elastin Protein and Quinoa, alongside other key ingredients. This innovative formula ensures Color Assure products deliver long-lasting color vibrancy for up to 40 washes.

Beyond aesthetics, Nexxus is broadening the Color Assure lineup with expanded product formats designed specifically for color-treated hair care. The range now encompasses a shampoo, conditioner, cleansing conditioner, a purple shampoo catered to blonde and silver tones, and a deep treatment masque. Recognizing that hair is predominantly composed of proteins (approximately 90%), Nexxus employs cutting-edge science to understand the precise protein requirements of various hair types, formulating personalized solutions.

The Color Assure Conditioner, infused with the PROTEINFUSION blend, safeguards essential hair proteins while boosting color radiance. Its usage involves first applying Color Assure Shampoo, followed by the conditioner, massaging it through the hair, and rinsing thoroughly. This conditioner, formulated for color-treated hair, provides moisture and enhances color vibrancy.

Equipped with the exclusive ProteinFusion blend, Nexxus Color Assure Conditioner fortifies hair fibers, creating an invisible shield around essential proteins. It delivers proven results, maintaining strong color vibrancy while keeping hair smooth and soft. Born from salon expertise and advanced scientific refinement, Nexxus hair care products offer exceptional color protection, backed by high-performance technology and premium ingredients.

To achieve the best outcomes, users are encouraged to pair the Color Assure Conditioner with the Color Assure Shampoo for optimal color care. The Nexxus Color Assure Collection, therefore, stands as a testament to the brand's commitment to delivering salon-quality results, tailored to preserve and enhance the vibrancy of colored hair.

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