Nexxus Color Assure Sulfate-Free Shampoo for Color-Treated Hair - 33.8 oz Pump Bottle

Nexxus Color Assure Shampoo, specifically designed to prolong the vibrancy of chemically treated locks, boasts a unique PROTEINFUSION blend. Formulated without sulfates, it gently cleanses hair while restoring essential nutrients for a refreshed, vivid hue. Apply the shampoo to damp hair, massage, and rinse, followed by the Color Assure Conditioner for optimal care.

Drawing on advanced proteomics research, Nexxus scientists delved into the molecular causes of color fading and dullness – revealing that hair coloring is primarily responsible. Harnessing this insight, they engineered a one-of-a-kind PROTEINFUSION blend, containing Elastin Protein and Quinoa, alongside other restorative elements, to ensure color vibrancy lasts up to 40 wash cycles.

The Color Assure collection now encompasses innovative formats tailored to cater to colored hair's specific needs. It encompasses a shampoo, conditioner, cleansing conditioner, a purple shampoo for blonde and silver tones, and a deep treatment mask. As a trailblazer in salon-grade haircare, Nexxus integrates scientific knowledge and natural wisdom, recognizing that hair is 90% protein – hence, formulating products with precise protein compositions to rejuvenate every strand.

Experience the longevity of color brilliance with the Color Assure Shampoo and its配套 system, which maintains vibrant hues for up to 40 washes. The sulfate-free formula, equipped with a convenient pump, is especially crafted for color-protected hair. To enhance the system's effectiveness, pair it with the conditioner and hair mask from the Color Assure lineup.

At Nexxus, we are committed to translating cutting-edge science and technology into practical solutions, such as the Color Assure Shampoo. Our team of experts crafts each ingredient with precision to deliver exceptional results for all hair types.

Uncover the science behind the magic – Nexxus' in-depth study of color-treated hair at the molecular level informed the creation of this shampoo, replenishing lost nutrients during the coloring process for healthier, more vibrant strands.

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